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ART DIRECTION PORTFOLIO

Infinite Home Video

The Infinite Home Video set was meant as a subtle callback to an old video rental store. Each video cassette was meant to hold a record of every event to occur in the history of time. The challenge of this set was to create a space that was instantly recognizable, but remain institutional and Bright. The graphics on all three thousand tapes were meant to show texture, however not distract the eye from what is happening with the actors. 

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